Create your Market Pitch Pretotype

Catherine Louis, Novice Track

Definitions to get us started:

Pitch: An attempt to promote/sell your idea (Note that this definition does not include "get feedback.")

Pretotype: A test of the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.

We're doing a hands-on workshop that will last just 1 hour. At the end of the session group of 5 or 6 people will have a "pretotype" conveying a great idea for a new mobile application.

Method behind the madness: Agile teams (many times) are formed well after the "project initiation" phase. This hands-on meeting we'll explore creating a new smart phone application from the beginning (market snapshot) through to the creation of initial User Stories and pretotype.

We can guarantee two things:
1) You will have fun.
2) There will be more than a few ideas that we will want to carry forward and develop.

About the presenter

Catherine's focus is on helping organizations transition from traditional (waterfall) project-driven governance to adopting Agile/Scrum in a Lean, continuous flow framework. Her focus is not just on the R&D development teams, rather it is on the end-to-end flow from the "idea" phase at the front-end of development, through to full support of large, multi-customer based established products involving Channel Partners, Supply Management, Operations and Offshore partners.

Catherine has over 20 years of software development experience in complex product development in large telecommunication firms. Her focus is on Agile methods, Agile R&D, and managing organizational Agile transitions: Enabling change to build speed and flexibility in business. She can be reached at: cll@cll-group.com